Eriks Varpahovskis is a Postdoctoral Fellow at the School of International Regional Studies at the National Research University Higher School of Economics (Russia). He works on several public diplomacy-related research projects, including an exploration of the impact of perceptions of a country’s image on the behavior of international students in South Korea and transnational higher education institutions’ functions as instruments of public diplomacy. He recently published an article in Place Branding and Public Diplomacy.