The sports diplomacy templates fail to provide a meaningful platform for understanding the international impact of mega-sporting event campaigns on a country’s soft power
Soft power has fast matured into a sine qua non of international political conduct. Awara inadvertently became soft power, facilitating Soviet trust of India.
Prof. Nye discusses the waning idea of the American Century, the role of China, India and Russia and the diffusion of power in world politics in the 21st century.
Before you download your free e-book, please consider donating to support open access publishing.
E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!
Donations are voluntary and not required to download the e-book - your link to download is below.
